Black Friday and Cyber Monday; Key Marketing Strategies

Cyber Monday and Black Friday (BFCM) are approaching. Customers are making use of all available resources as the Christmas shopping season draws near, whether they are purchasing in-person or online. Social media and Google are important components of this mix. Therefore, the primary objectives of your Black Friday and Cyber Monday marketing plan should be to attract consumers and provide them with an outstanding shopping experience, regardless of where or how they choose to purchase.

Your chances of being these customers’ first option when they’re ready to buy anything increase with the speed at which you establish a connection with them.

Is your marketing strategy for BCFM complete?

We will go through Black Friday marketing strategies in this article that might boost sales for your Cyber Monday promotions.

Marketing Strategies for Cyber Monday and Black Friday

Your company may lose out on a number of important changes without a successful Black Friday marketing plan, which might result in lower sales, less exposure, and fewer new clients.

These successful Black Friday marketing techniques to boost your Cyber Monday offer and establish a competitive position.

1. Get Your Planning Started Early

You may get a competitive edge over other companies by preparing your Black Friday and Cyber Monday marketing plan in advance.

Customers are always searching for the greatest bargains, so if they see yours first, they could bookmark and return to you later when they’re ready to buy.

Indeed, as early as October of last year, searches for “Black Friday” spiked globally. 58% of customers were already considering their purchases during significant sales events at the same time in 2024.

Additionally, between October 2024  and January 2025, about 75% of transactions required previous study, with around 25% of consumers thoroughly comparing products before deciding on a purchase.

Even while real transactions won’t happen straight away, you can still attract these eager customers by promoting your goods and services early on with a proactive Black Friday marketing campaign.

2. Keep Up with the Trends

The way that consumers buy is evolving. You should consider what your clients are now seeking.

Do you have any trends in mind for your offerings? What about fresh concepts for Black Friday marketing?

Consider in-store pickup and curbside delivery. In response to consumer desire for convenience and security during the epidemic, the service grew popular. Using these kinds of trends might help your company stand out from the competition.

The growth of mobile shopping is another significant trend.

Nearly 80% of retail website traffic worldwide as of early 2024 came from smartphones, which also produced more online orders than desktop or tablet computers. You should optimise for mobile if that is how your consumers browse and make purchases most of the time.

Later on, we’ll examine mobile optimisation in further detail, but for now, start considering how you may use current trends to enhance your Cyber Monday and Black Friday marketing concepts.

3. Examine Your Earlier Reports

It’s time to stand back and assess the success of your own brand now that you are aware of the most recent market trends. Your Black Friday and Cyber Monday plan is greatly influenced by your previous reports.

In particular, your eCommerce marketing statistics from year to year might be quite informative. 

What were your best-selling items from past shopping seasons, for instance? You may concentrate your promotions and stock up on items that clients are likely to repurchase if you know which goods routinely do well.

What, on the other hand, didn’t perform as well? This is your opportunity to sell Black Friday promotions creatively. Could you increase sales of these goods by providing exclusive deals or packages?

4. Adopt a Multi-Channel Approach

Today’s shoppers switch across many platforms. But they anticipate the same seamless experience whether they are using applications, surfing the web, or going to physical businesses.

Furthermore, even if they intend to make the actual purchase online, 59% of customers said they prefer going to shops to see or handle things, according to a recent poll.

5. Use Social Media to Connect with Customers

There are a tonne of prospective clients on social media.

Facebook was ranked first globally as well, according to 23% of customers who said it provided the greatest social commerce experience. YouTube and TikTok both made 8%.7 percent, while Instagram came in second with 18 percent.

Not unexpectedly, younger consumers clearly preferred Instagram, particularly those between the ages of 18 and 34.

Here are some pointers to help you maximise your social media presence amid the Christmas rush:

• Use “Holidified” banners and profile pictures to adorn your pages.
• This gives your brand a festive feel and demonstrates to your consumers that you are enjoying the holidays.
• Utilise business tools such as the Tiktok Business Centre and Meta’s Commerce Manager.
• These platforms include tools that let firms sell and manage advertisements more easily.
• Join forces with influencers to benefit from their social media following.
• Use Social Media’s Intelligent Targeting Features to Start Targeted Ads

This enables you to optimise your ad expenditure and target the appropriate clients based on their demographics, interests, and behaviours.

6. Customise Your Email Marketing Initiatives

With an astounding average of 9.7 billion emails sent per day in April 2024, the United States topped the global email traffic rankings. And because email is used by more than 92% of people online, it is obvious that this is an important way to connect with your audience.

Take into consideration these Black Friday marketing tactics to help your emails stand out during the hectic holiday season:

Divide Up Your Audience

Segments might be made, for instance, according on demographics, involvement levels, or previous purchasing patterns. Your communications become more relevant and interesting when you customise them for these particular audiences.

Make Your Preview Text Better

This is the brief passage of text that shows up in emails next to the subject line.

Create Attention-Grabbing Subject Lines

Your open rates might be significantly raised with an attention-grabbing subject line. Make sure to provide a clear suggestion in the subject line to draw attention if you’re hosting a sale or giving away a coupon.

Add a Clearly Stated Call to Action

Whether it is clicking a link or completing a purchase, make it clear to readers what you want them to do next. They can get perplexed and decide not to read your email if your call to action is unclear.

Above all, make every piece as unique as you can. Personalised touches may really stand out and create an impression will help you gain your goals in the flood of emails that buyers get during the holidays.

7. Deliver Time-Sensitive Offers and Alerts via SMS

Seventy-five percent of consumers search for sales and discounts over the Christmas season. Your SMS marketing approach should capitalise on this thinking.

It makes sense to have tools for SMS marketing since it might be time-consuming. Here are some successful SMS marketing strategies for Black Friday that don’t need the use of tools:

Exclusive Deals

Distribute special discounts, promo codes, or flash deals to generate urgency and prompt quick action.

Invitations to Events

Make sure clients feel informed and involved by using SMS to invite them to sales or special events.

Reminders for Appointments

Sending appointment reminders will keep your clients informed and provide a hassle-free experience.

Updates on Orders and Shipping

Let clients know precisely when to anticipate their products by giving them real-time updates on order progress and shipment information.

By sending customers to their inboxes for further information or special deals, SMS may also be used to support email marketing campaigns.

8. Execute Focused Holiday Advertising Campaigns

Compared to ordinary PPC efforts, running holiday PPC advertisements for eCommerce requires a different strategy.

Customers are actively looking for sales over the holidays, so it’s critical to create tailored advertisements that appeal to their seasonal purchasing habits.

Google: Nearly 75% of American marketers that optimise for high-value leads claim that Google provides higher-quality leads than social media platforms.

To make sure your holiday advertising efforts are successful, consider these Black Friday and Cyber Monday marketing ideas:

Get Your Campaigns Ready for Acceptance

Make sure your advertisements are prepared well in advance since platforms such as Google advertisements may take a while to evaluate them. If necessary, you may pause them to maximise your approach.

Make use of seasonal keywords

Use phrases like “Christmas dinner” or “[Brand Name] Christmas sale” to draw in queries that are relevant to the occasion.

Verify Your Location Targeting Again

Examine your geography settings to make sure the correct people see your adverts.

Maintain Control Over Your Ad Billing

If a payment is declined, adding a backup payment method helps keep your advertising running.

Additionally, because of the heightened competition around the holidays, bid prices may skyrocket as more people begin purchasing. When promoting your Black Friday offers, bear this in mind.

9. Make a landing page for your holiday sale.

Making a landing page just for seasonal sales may be quite helpful for merchants. Customers can easily find what they’re looking for on this page, which acts as a central hub where you may display all of your sale products.

58% of shoppers said they planned their purchases ahead of significant sale days in early October 2024. To draw in these early planners, a holiday sales page should be prepared.

10. Make Your Website Faster and Mobile-Friendly

Approximately two-thirds of online transactions and 77% of all retail site visits by the second quarter of 2024 came from mobile devices.

These Black Friday and Cyber Monday marketing strategies will help you prepare your website for these popular shopping days:

Be Ready for Possible Traffic Increases

Make sure your hosting plan can accommodate the surge in traffic throughout the Christmas season.

To spread the load and maintain the functionality of your website, think about increasing the capacity of your server or using a content delivery network (CDN).

Enhance Pictures

To increase load speeds without sacrificing visual quality, use compressed pictures. Potential clients may get irritated if your website loads slowly due to large graphics.

You can achieve the ideal balance between quality and performance with the use of tools like image compressors.

Examine the Checkout Procedures

Verify that the payment choices are easily navigable and properly displayed by going through the checkout process yourself to spot any glitches or unclear processes.

Conversions may be significantly increased and cart abandonment rates significantly decreased with a simple and easy checkout procedure.

Make Sure It’s Mobile-Friendly

Make sure your website is responsive since most customers use smartphones. Verify that everything on your website, including the navigation and product displays, works and looks great across a range of devices.

Keep in mind that a sluggish or unclear website might quickly drive away prospective customers.

11. Promote and Emphasise Product Evaluations

The majority of customers in examined markets take at least six steps before deciding on a new product or brand.

This includes examining online marketplaces and merchants for evaluations (60%) and comparing pricing with comparable items (80%), as well as looking online for more information and comments (75%).

When it comes to emphasising reviews, choose a few of the best ones and use them in your social media postings or website design.

Here are some Black Friday marketing strategies to boost ratings in order to do that:

Deliver Outstanding Customer Service

In addition to resolving problems, go above and above to establish a rapport with your clients. This will make them feel appreciated and increase the likelihood that they will write a favourable review.

Take Back Your Listings in Business Listings

You can guarantee correct information and boost your reputation with prospective customers by maintaining control over your company profile on websites like Google.

Launch Campaigns to Generate Reviews

Never be afraid to request feedback. Actively soliciting reviews, whether in-person, by email, or using reputation management technologies, may help you get insightful information and increase the exposure of your brand.

Having a positive reputation might help you stand out from the most formidable rivals. You want to assist local businesses, such as cafés, restaurants, and hairdressers, score well on Google Maps.

Do You Need More Cyber Monday and Black Friday Marketing Ideas?

As we come to a close, keep in mind that this Christmas shopping season, good preparation and early promotion may make all the difference for your company.

Our staff at HA-Tech LLC is here to assist you if you’re looking for more innovative marketing concepts or if you need some professional advice. Speak with us!