How to Optimize Your Website for Voice Search in 2025
More than half of all internet searches are speech-activated, and as more people buy smart speakers and begin using voice capabilities on their mobile devices, that percentage will rise. It is essential to improve your website for voice search to ensure that you are reaching new clients, since more than 1 billion voice searches are conducted every month.
Today, more than 325 million people use voice search devices to look for information on the Internet. The popularity of this technology among customers is increasing quickly. Your digital marketing plan has to adjust to keep up with the growing popularity of voice search.
Most likely, you are asking why voice search is expanding so rapidly. It is faster and more simpler than putting in your search, to start. It is simpler to use when you are on the road and trying to find a certain store or lunch spot.
Voice-activated gadgets are become easier to get and more reasonably priced. It is uncertain if keyboards will be used in the future at all.
Alexa vs Siri vs Google; Voice Search Pioneers
Voice assistants are used while doing voice searches on computers, smartphones, and smart devices.
However, it turns out that when it comes to voice search SEO optimisation, not all voice assistants are made equal.
Google Assistant, Siri, and Alexa are the most widely used voice assistants.
When someone asks a question, Google Assistant and Siri both use Google, but Apple’s Siri will also look up information on other search engines like Yahoo and Bing or via third-party Apple applications.
This implies that you will need to consider the search engine that your target audience utilises. For instance, if a significant portion of your target audience utilises Alexa, it would be counterproductive to just optimise your voice search SEO on Google.
Step By Step Guide To Opti ise Your Website For Voice Search
When you do a voice search, you will still get standard search results; however, you will not have to deal with the lower-ranked results if Google interprets your query and returns the highlighted result.
1. How to Locate Keywords for Voice Search
The typical term length is increasing, and because of the way people talk, voice search keywords are inherently lengthy.
Consider terms or queries you can ask a buddy in a chat while searching for voice search keywords. Even better, consider how you would create the voice search if you were always on the move.
Keywords in natural language, such as those used for voice search optimisation, will be at least five words long.
You can mine for question keywords that people are saying using third-party programs like Ubersuggest or AnswerThePublic.com.
You can narrow down the list of recommended terms in Ubersuggest by selecting those that include “question words” such as what, how, when, etc.
How do you handle these absurdly lengthy keywords? Sprinkle them throughout your text to improve your on-page SEO.
Now let us discuss how to include them.
2. How to Make Content Voice Search Friendly
You can begin optimising your content around your voice search keywords after you have identified them. Create information that responds to frequently asked questions about your company, offerings, etc.
Content that responds to the questions “who, what, when, where, why, and how” falls under this category.
Integrating such keywords into your material is the main goal of voice optimisation. Less than 2% of voice results featured the precise keyword in the title tag, so do not attempt to optimise your website for voice keywords.
3. Make Long-Form Content SEO-Friendly for Voice Search
Include as many responses as you can in your long-form article. In addition to educating customers about your business, a voice search can pick up their responses.
Long-tail keywords, which are lengthier and more topic-specific, are used to achieve this.
The term “matching wedding and bridesmaid dresses” is an example of a long tail keyword.
These long-tail keywords can be used as H2 and H3 headers or as replies that are integrated into the body of your article.
According to a research by Brian Dean, highlighted snippets accounted for 40.7% of voice search results.
This implies that you can increase the likelihood that your content will appear in voice searches by optimising for highlighted snippets as well.
What is the process for optimising for highlighted snippets? Depending on the kind of material, use schema markup to use structured data.
For instance, you would include “HowToSection” markup in your page’s code to assist Google recognise the data if you were addressing the question, “How to change a flat tyre.”
Use headers and lists with bullets or numbers to make sure the material is properly organised in addition to utilising schema markup.
Naturally, not all of your material has to be lengthy.
Making a frequently asked questions (FAQ) page is one method of producing brief information that is aimed towards voice search keywords. You can utilise long-tail keywords in your FAQ to get a rapid response.
4. Local SEO Voice Search Advice For Website
Voice search optimisation offers interesting opportunities for attracting local clients.
When it appears as a result, your GBP listing helps to guarantee that the name, location, and phone number (NAP) for your company are true.
It is also critical to use GBP’s function that allows you to choose the category in which your firm operates. When it appears as a result, your GBP listing helps to guarantee that the name, location, and phone number (NAP) for your company are true.
It is also critical to use GBP’s function that allows you to choose the category in which your firm operates.
5. Additional SEO Elements Impacting Your Voice Search SEO
There are a few additional considerations that might increase the frequency of your appearances.
1. Put effort into getting your name included in the Knowledge Graph.
You will have a greater chance of showing up on the Knowledge Graph panel if Google has more information about you, your website, and your target audience.
As was already said, using organised markup in your content helps with this.
To provide Google even more powerful signals, you can also complete social network accounts and link them to your business.
Get a Wikipedia page if you can. Voice searches for general information often provide Wikipedia results.
2. Try to read at or below the ninth grade level.
In general, clear writing is a good rule.
Voice results are more likely to include content written at a reading level of the ninth grade or below.
You can find out what grade your material is at using the Flesch-Kincaid Grade Level. A score of 9.2, for instance, corresponds to a reading level in the ninth grade.
Using a service like readable.io, which allows you to put text in and see its grade score, you can assess the reading level of your material.
3. Boost Domain Authority
Websites that have a large number of links referring to them often appear higher in standard search results.
The same is true for voice, as you would anticipate. According to Brian Dean’s research and our own testing, websites with a high number of links do in fact score higher in voice search.
In Brian’s analysis of 10,000 Google Home search results, the average Ahrefs Domain Rating for a voice result was about 77.
In contrast, Domain Authority is more significant for voice search than Page Authority.
Moz’s Domain Authority and Page Authority are Ahrefs’ equivalents of Domain Rating (DR) and URL Rating (UR).
Google prefers to provide results from reliable websites. To get Google to utilise your website, increase your domain authority.
4. Video ranking in search results
Google’s approach of responding to voice searches seems to heavily rely on video, so video marketing comes in action. For natural language keywords, they often appear more frequently.
To illustrate our point, Google recognises that weam looking for information on how to chop a pineapple when wedo a typical search for “pineapple cut.”
We receive the video sample at the top when we type in a natural language query, such “how do we cut a pineapple.” Such snippets even begin automatically at the relevant segment of the film that responds to our particular question:
As part of your SEO plan, optimise your videos to try to rank them. This entails using those long tail/natural language voice search keywords in your titles and in the descriptions of your videos.
5. Ensure that your website loads quickly.
In July 2018, Google said that their Speed Update will be available to all users.
Now that website performance affects mobile search rankings, user experience must be taken into account.
It took around half as long (4.6 seconds) for the typical voice search result page to load as the average page. to get the featured snippet slot, site performance is crucial.
6. Verify that your website is responsive.
With Google’s announcement of their Mobile First Indexing, mobile friendliness is now a major consideration for ranking your website.
Without a mobile-friendly website, your chances of appearing in highlighted snippets are significantly reduced since voice searches are more common on mobile phones than on other devices.
To determine if you need to optimise for mobile, you can use Google’s Mobile Friendliness Test.
Hire HA-Technologies’ Best Developers To Optimise Your Website For Voice Search
You now have a starting point for voice search SEO optimisation of your website. It is crucial to remember that voice optimisation is an integral part of your overall SEO strategy.
Voice SEO will continue to be the new benchmark for finest optimisation strategies in general.
Get in touch with us right now to see how our SEO specialists can assist you with developing and sustaining a plan.
